AIA Conference on Architecture & Design 2025

Summary

Avery Dennison partnered with ArmstrongB2B® to design and deliver its presence at AIA 2025, creating a visually engaging and insight-driven trade show experience.

We developed a distinctive booth environment supported by CGI content and interactive elements, showcasing the breadth of Avery Dennison’s architectural film applications. Alongside this, we introduced a teaser campaign and interactive quiz to support the upcoming film range launch.

The result was a highly engaging stand that not only demonstrated product capability but also generated valuable audience insights and a strong volume of qualified leads.

Avery Dennison
AIA Conference on Architecture & Design 2025

Challenge

Avery Dennison wanted to maximise its presence at AIA 2025, one of the key events for the architectural and design community.

The objective was to showcase the versatility of its film solutions in a way that would capture attention in a busy exhibition environment, while also supporting the early-stage launch of a new product range.

The challenge was twofold. First, to communicate a wide range of applications clearly and visually. Second, to create meaningful engagement with visitors that would go beyond passive viewing and generate actionable insight.

The stand needed to attract, inform and involve visitors, while reinforcing Avery Dennison’s position as an innovative leader in architectural materials.

 

Strategy

Our approach focused on combining visual impact with active engagement.

We used CGI to demonstrate real-world applications of Avery Dennison’s films across architectural settings, allowing visitors to quickly understand the scope and versatility of the product range.

Alongside this, we introduced an interactive element to support the upcoming product launch. By incorporating a quiz into the stand experience, we created an opportunity to engage visitors directly while capturing valuable feedback on preferences.

This dual approach ensured the stand worked both as a showcase and as a tool for insight gathering, supporting both immediate engagement and longer-term product development.

 

Creative

We designed a visually striking booth environment supported by a suite of CGI-rendered building visuals. These assets illustrated how Avery Dennison’s films can be applied across different architectural contexts, bringing the product range to life in a clear and engaging way.

A central feature of the stand was an interactive quiz, designed to capture audience preferences around colour and texture. This not only encouraged participation but also created a more memorable and personalised experience.

Together, these elements combined to create a cohesive and engaging trade show presence that balanced product storytelling with interaction.

 

Results

The AIA 2025 activation delivered both strong engagement and valuable insight for Avery Dennison.

The combination of CGI visuals and interactive content helped communicate product applications clearly, attracting visitors and encouraging deeper engagement.

Overall, the stand successfully strengthened brand presence at the event while providing actionable data to support future product development and marketing activity.

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Building Materials Industrial Materials 3D Animation Architecture Engagement Brand Storytelling CGI Creative Design Digital Digital Advertising Interactive Sales Tools Product Launch Social Media Trade Show Support

Strategy

 

Our approach focused on combining visual impact with active engagement.

We used CGI to demonstrate real-world applications of Avery Dennison’s films across architectural settings, allowing visitors to quickly understand the scope and versatility of the product range.

Alongside this, we introduced an interactive element to support the upcoming product launch. By incorporating a quiz into the stand experience, we created an opportunity to engage visitors directly while capturing valuable feedback on preferences.

This dual approach ensured the stand worked both as a showcase and as a tool for insight gathering, supporting both immediate engagement and longer-term product development.

Creative

 

We designed a visually striking booth environment supported by a suite of CGI-rendered building visuals. These assets illustrated how Avery Dennison’s films can be applied across different architectural contexts, bringing the product range to life in a clear and engaging way.

A central feature of the stand was an interactive quiz, designed to capture audience preferences around colour and texture. This not only encouraged participation but also created a more memorable and personalised experience.

Together, these elements combined to create a cohesive and engaging trade show presence that balanced product storytelling with interaction.

Results

 

The AIA 2025 activation delivered both strong engagement and valuable insight for Avery Dennison.

The combination of CGI visuals and interactive content helped communicate product applications clearly, attracting visitors and encouraging deeper engagement.

Overall, the stand successfully strengthened brand presence at the event while providing actionable data to support future product development and marketing activity.

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