ArmstrongB2B® enables industrial brands to communicate and demonstrate complex technologies, strengthen their positioning and build greater relevance with their audiences to drive commercial performance.

What we do

We help technically advanced companies in critical global industries clearly articulate and powerfully demonstrate their products and technologies -enabling them to reach and influence more of the right audiences worldwide.

Why we do it

Because many of the world’s most important industrial companies are under-representing their value; failing to clearly communicate and demonstrate the impact of their products and technology.

What we deliver

We enable global industrial businesses to turn technical excellence into commercial advantage.


So they Perform Better and Matter More.

Who we do it for

Our belief

We believe the best product doesn’t always win – the best communicated one does. That complexity should be an advantage, not a barrier, and that even the most technical products can be clearly articulated and powerfully demonstrated. We believe industrial businesses deserve marketing that reflects the quality of what they build: credible, considered, and commercially focused, not superficial or generic. That marketing is no longer a support function but a driver of growth, performance and competitive advantage. That deep sector understanding matters – because experience creates speed, clarity and better outcomes. And that when industrial brands are properly understood, they don’t just compete. They perform better and matter more.

Perform Better. Matter More®

Perform Better.

To perform better in today’s industrial markets requires more than technical excellence. It demands clarity, consistency, and the ability to communicate complex products and processes in ways that drive action. We help our clients sharpen their positioning, strengthen their digital presence, and equip their teams with the tools to convert more effectively. From brand and content through to sales enablement and performance marketing, everything we do is designed to improve commercial outcomes – generating stronger engagement, higher-quality opportunities and measurable growth across global markets.

Matter More.

In complex industries, being known is not enough – you need to be understood, valued and trusted. We help our clients build brands that carry weight, clearly articulating their role within critical sectors, supply chains and the transition to a more sustainable future. By making complex technologies accessible and relevant, we enable businesses to connect more meaningfully with their audiences and stand out in competitive markets. The result is greater relevance, stronger perception and a brand that reflects the true impact of what they deliver.

What our clients say about us

“This campaign was as innovative as the product itself. ArmstrongB2B® didn’t just help us launch PowerPanel, they helped us shape how the market sees it. From the very first concepts, their creative approach captured the ambition and elegance of the product, while still grounding it in the technical credibility our audience demands. The result was a campaign that looked bold, felt premium, and delivered commercially. Their strategic insight, attention to detail, and creative execution were fundamental to the success of the launch.”

“Optima 7 was a pivotal launch for Evac, and the creative work was fundamental to its success. The team helped us go far beyond functional marketing; they gave us a story that people connected with. The results speak for themselves. A highly effective launch, powered by outstanding creative.”

“The application, developed by ArmstrongB2B® in collaboration with Siemens, has elevated our B2B marketing beyond traditional assets. By combining immersive 3D visualization with technical storytelling, it brings complex digital substation solutions to life within an interactive 3D city and power grid. Customers can explore real-world use cases across priorities such as cyber resilience, availability, operational efficiency, and network insights, while accessing a rich digital library of videos, case studies, and portfolio content highlighting Siemens DI solutions with a focus on rugged communications for critical infrastructure.

Its intuitive interface and offline accessibility have received consistently positive feedback from sales teams worldwide, helping them confidently engage customers and drive value conversations. The result is a more engaging experience that guides customers through their digital transformation journey and redefines B2B marketing for complex industrial solutions.”

“Our collaboration with ArmstrongB2B® is that of a true strategic partner, defined by strong structure, open dialogue, and a high level of expertise. From strategic input through to creative delivery, they consistently produce professional, impactful work while bringing an external perspective that adds real value to our business.”

“We partnered with ArmstrongB2B® to help translate complex, technical product information into clear, compelling messaging across multiple channels. Their integrated approach brought strategy, creative, content, and activation together in a way that improved internal alignment and strengthened how we engage architects and customers. What sets ArmstrongB2B® apart is their ability to bring multiple disciplines together, helping us move complex initiatives forward with clarity and consistency.”

“This mini-world was a genuine game changer for the business at the International Security Expo. It created an immediate point of engagement and allowed delegates to quickly understand the product range. Many visitors left with a strong and positive impression.”

“The ArmstrongB2B® team has been instrumental in elevating the creative for our architectural business segment. They are a true end-to-end partner, particularly during one of our most significant launches to date: Rehlm Architectural Finishes. ArmstrongB2B® was pivotal in launching both the product line and our first e-commerce platform.

What truly sets the ArmstrongB2B® team apart in my opinion, is the unmatched connection with our account team. They don’t just execute; they listen, value our ideas, and consistently offer strategic recommendations that take our vision to the next level. They have become much more than a vendor; they are a trusted extension of our own team.”

“The creative for this campaign perfectly complemented the revitalisation across sectors on our website, bringing a great platform for increased enquiries for our closures. It was fantastic working with ArmstrongB2B® on this project and bringing a look that will continue to stand out.”

“We chose ArmstrongB2B® for their strong expertise in the glass industry, which was a real advantage for us. For an international Group like Rondot, working with an English communication agency was also essential to ensure the right level of global understanding, positioning and communication consistency. Having a partner that truly understands both our technical environment and our international ambitions made a real difference from the start.

The 3D animation project we developed together marked an important turning point for our Group’s brand image. It helped elevate the way we present ourselves and opened the door to exploring new communication tools and a new visual identity across the Group. ”

ArmstrongB2B® Today
£10m
Revenue
60+
People
70%
of revenue outside UK
30% Europe
40% USA
x2
Global offices
25
Countries served

US Office

UK Office

ArmstrongB2B® Board

Paul O’Brien
Paul O’Brien
Chairman
Daniel Owen
Daniel Owen
CEO
Stephen McGuinness
Stephen McGuinness
Board Member
Matt Casey
Matt Casey
Chief Creative Officer
Laura Owen
Laura Owen
Commercial Director
John Dunleavy
John Dunleavy
Non-Exec Director
Nathan Ash
Nathan Ash
Chief Operating Officer

ArmstrongB2B® Senior Leadership

Maria Persia
Maria Persia
Head of Client Services
Simon Andrews
Simon Andrews
Executive Creative Director
Katie Evans
Katie Evans
Head of Sales
Becky Small
Becky Small
Head of Europe
Kate Edge
Kate Edge
Head of North America
Ed McIver
Ed McIver
Director of CGI & Motion
Josh Heaton
Josh Heaton
Head of Growth Strategy
Josh Dutton
Josh Dutton
Head of Video & Motion
Josh Higgins
Josh Higgins
Head of Digital

Our Service Offering

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