GEM Digital Marketing 

Summary

WAEV partnered with ArmstrongB2B® to transform its digital marketing performance across paid search and SEO for the GEM brand. Operating in a competitive electric mobility market, WAEV needed to improve visibility, engagement and lead generation for GEM. Through an integrated strategy combining Google Ads optimisation and SEO-led content, we significantly increased user engagement, scaled return on ad spend from 4 percent to 27 percent, and boosted organic visibility from 25 percent to 92 percent, establishing a stronger and more consistent flow of qualified leads.

WAEV
Gem Car

Challenge

WAEV needed a fresh approach to digital marketing to boost visibility, improve lead generation, and achieve a stronger return on ad spend for the GEM brand. Before our campaign began, GEM struggled with low engagement from paid ads, modest organic traffic, and limited daily lead flow.

Strategy

We designed a fully integrated campaign combining Google Ads optimisation, high-intent keyword targeting, and SEO-driven content marketing for the GEM brand. By focusing on both immediate paid growth and long-term organic visibility, we ensured WAEV could capture demand across multiple touchpoints.

Creative

We developed engaging advert creative based on the focus sectors showing the vehicle within campus settings.

Engagement Skyrocketed: Google Ads engagement time more than doubled, growing from under 30 seconds to 2.5–3 minutes on average. This meant users were no longer bouncing quickly but instead interacting deeply with GEM’s offers.

  • Return on Ad Spend (ROAS): We scaled return from just 4% to 27%, transforming paid ads into a revenue driver for the GEM brand.
  • Organic Growth: Average daily organic visits saw growth from 150 to 200+, delivering a steady stream of new potential customers.
  • Visibility Boost: Organic visibility soared from 25% to 92%, giving the GEM brand dominant positioning in its space.
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Automotive Commercial Vehicles Industrial Vehicles CGI Copy Creative Dealer Marketing & Campaign-in-a-Box Design Digital Digital Advertising Performance SEO & PPC Social Media Web Development & Design
Return on Ad Spend (ROAS): We scaled GEM Car’s return from just 4% to 27%, transforming paid ads into a revenue driver.
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Organic Growth: Average daily organic visits rose from 150 to 200+, delivering a steady stream of new potential customers.
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Visibility Boost: Organic visibility soared from 25% to 92%, giving GEM Car dominant positioning in its space.
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