Miniworld
ArmstrongB2B® partnered with Evac Group to create a mini world, an immersive visual sales tool designed to showcase its full land and marine solutions portfolio within a single, cohesive experience. Through a detailed animated environment, we brought Evac’s technologies to life, enabling audiences to clearly understand product applications and value across real-world scenarios. The result was a highly engaging and versatile asset that simplified complex propositions and strengthened Evac’s ability to communicate its offering.
Challenge
Evac Group operates across both land and marine environments, offering a broad range of vacuum-based solutions. However, the scale and diversity of this portfolio made it difficult to present in a clear and unified way.
Traditional sales materials and physical product displays often limited how effectively the full offering could be communicated, particularly at events, conferences and customer meetings where time, space and logistics are constrained. There was a need for a more engaging and intuitive way to demonstrate how Evac’s solutions fit together and the role they play across different applications.
The challenge was to simplify a complex, multi-sector proposition while maintaining technical credibility and ensuring relevance for a diverse audience.
Strategy
Our strategy focused on creating a single, unified visual experience that could bring Evac’s entire portfolio together in a clear and accessible way.
We identified the opportunity to move beyond static materials and develop an immersive environment that demonstrates products in context. By placing solutions within recognisable land and marine settings, we could show not just what Evac offers, but how and where it is used.
This approach enabled us to:
- Provide a holistic view of Evac’s capabilities across sectors
- Improve audience understanding through visual storytelling
- Support sales conversations with a clear and engaging narrative
Creative
The Evac Mini World was developed as a detailed animated environment that brings together land and marine applications within a single visual ecosystem.
We created a stylised yet realistic world where Evac products are integrated into relevant scenarios, allowing users to explore how each solution functions in context. This included:
- Land-based environments such as buildings and infrastructure
- Marine settings showcasing applications within vessels and offshore environments
- Clear visual cues to demonstrate product placement, function and interaction
The animation was designed to be both engaging and informative, balancing visual appeal with clarity of communication. By combining multiple applications into one seamless experience, the Mini World provides a comprehensive overview of Evac’s offering in a way that is easy to navigate and understand.
Results
The Evac Mini World delivered a powerful and flexible sales tool that enhances how Evac communicates its solutions.
By simplifying complex propositions into a single visual experience, the tool enables:
- Clearer communication of Evac’s full product range
- More effective and engaging sales discussions
- Improved audience understanding of real-world applications
The Mini World has elevated Evac’s brand experience, positioning the company as an innovative and forward-thinking partner across both land and marine markets, while providing a scalable asset for use across events, presentations and digital channels.
