Cork Harvest Video Campaign

Summary

Rankin partnered with ArmstrongB2B® to create a cinematic brand film capturing the craft, heritage and sustainability behind its cork harvesting process. By bringing its story to life through powerful visual storytelling, the campaign repositioned Rankin from a supplier to a values-driven partner, strengthening perception and deepening engagement across its audience.

Rankin
Cork Harvest Video Campaign

Challenge
For over 200 years, Rankin has supported beverage producers with high-quality closures while managing 4,500 acres of cork forest in Portugal with a strong commitment to environmental stewardship.

Its approach to cork harvesting, rooted in craftsmanship, sustainability, and family ownership, is a defining strength of the business. However, this story was not being fully communicated.

Without high-quality visual content, Rankin risked being perceived as a commodity supplier rather than a brand with deep expertise, heritage and responsibility for a rare and biodiverse ecosystem. The challenge was to capture and communicate the true value behind its process in a way that felt authentic, engaging and credible.

Strategy
The strategy was built around a simple principle: show, not tell.

Rather than relying on messaging alone, the focus was on revealing the human and ecological story behind every cork closure. The aim was to create a compelling narrative that connects product to place, process and people.

By capturing the harvest at source, the campaign would demonstrate the skill, care and environmental responsibility that define Rankin’s approach, while reinforcing its long-term commitment to sustainability and stewardship.

Creative
ArmstrongB2B® developed a cinematic brand film, shot during the cork harvest season in Portugal.

The film combines sweeping aerial footage of the cork forests, one of the world’s most important habitats, with detailed, ground-level storytelling. It captures the precision and respect involved in hand-stripping cork bark, a specialist skill passed down through generations.

The presence of the Rankin family within the film reinforces authenticity and legacy, while scenes of the renewable energy-powered processing facility highlight the business’s commitment to sustainable production.

The visual narrative positions cork not as a raw material, but as a living resource, responsibly managed through knowledge, patience and care. The tone is warm, considered and grounded in craft, ecology and heritage.

Results
The film has become a central brand asset, used across digital platforms, marketing communications, trade events and customer presentations.

It has strengthened Rankin’s positioning as a sustainable and heritage-led partner, while helping to communicate its environmental and cultural responsibility to a wider audience.

By bringing the harvest story to life, the campaign has deepened emotional engagement with customers and brand owners, supporting more meaningful conversations and reinforcing long-term value.

The result is a clearer, more differentiated brand narrative that reflects both Rankin’s legacy and its ongoing commitment to protecting the future of cork.

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Packaging Brand Storytelling Creative Photography Videography

Challenge

For over 200 years, Rankin has supported beverage producers with high-quality closures while managing 4,500 acres of cork forest in Portugal with a strong commitment to environmental stewardship.

Its approach to cork harvesting, rooted in craftsmanship, sustainability, and family ownership, is a defining strength of the business. However, this story was not being fully communicated.

Without high-quality visual content, Rankin risked being perceived as a commodity supplier rather than a brand with deep expertise, heritage and responsibility for a rare and biodiverse ecosystem. The challenge was to capture and communicate the true value behind its process in a way that felt authentic, engaging and credible.

Strategy

The strategy was built around a simple principle: show, not tell.

Rather than relying on messaging alone, the focus was on revealing the human and ecological story behind every cork closure. The aim was to create a compelling narrative that connects product to place, process and people.

By capturing the harvest at source, the campaign would demonstrate the skill, care and environmental responsibility that define Rankin’s approach, while reinforcing its long-term commitment to sustainability and stewardship.

Creative

ArmstrongB2B® developed a cinematic brand film, shot during the cork harvest season in Portugal.

The film combines sweeping aerial footage of the cork forests, one of the world’s most important habitats, with detailed, ground-level storytelling. It captures the precision and respect involved in hand-stripping cork bark, a specialist skill passed down through generations.

The presence of the Rankin family within the film reinforces authenticity and legacy, while scenes of the renewable energy-powered processing facility highlight the business’s commitment to sustainable production.

The visual narrative positions cork not as a raw material, but as a living resource, responsibly managed through knowledge, patience and care. The tone is warm, considered and grounded in craft, ecology and heritage.

Results

The film has become a central brand asset, used across digital platforms, marketing communications, trade events and customer presentations.

It has strengthened Rankin’s positioning as a sustainable and heritage-led partner, while helping to communicate its environmental and cultural responsibility to a wider audience.

By bringing the harvest story to life, the campaign has deepened emotional engagement with customers and brand owners, supporting more meaningful conversations and reinforcing long-term value.

The result is a clearer, more differentiated brand narrative that reflects both Rankin’s legacy and its ongoing commitment to protecting the future of cork.

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