World Leaders Summit
ArmstrongB2B® partnered with Bucher Emhart Glass to elevate the World Leaders Summit, a prestigious triennial gathering that brings together more than 150 chief executives from across the global glass industry. For the tenth anniversary event in Zurich, we were asked to create a distinctive brand identity and complete suite of event materials that matched the ambition and influence of the summit.
We developed a clear central message and visual identity that reflected the international nature of the industry while remaining sympathetic to the Swiss setting. The result was a polished and professional creative direction that carried through every element of the experience.
Our work included digital and printed invitations, a dedicated microsite with event information and delegate forms, a comprehensive event guide and schedule, a digital platform showing where guests had travelled from, presentation templates, gifts and stationery. The experience concluded with a beautifully produced casebound book that captured the event in a memorable and lasting way.
The project strengthened the prestige of the summit, reinforced Bucher Emhart Glass as a leader within the industry and delivered a seamless experience for senior decision makers from around the world.
Challenge
Every three years, Bucher Emhart Glass hosts the World Leaders Summit in Switzerland. Attended by over 150 guests who are in principle CEOs of glass companies, the event aims to discuss the future of the industry, share ideas, ignite the thought process and tackle the global issues being faced. By 2019, the event was in its 10th year and industry leaders were invited to a three-day event in Zürich. When asked to develop a suitable brand image and event collateral, ArmstrongB2B® naturally rose to the occasion.
Strategy
To produce a core message and visual identity that befitted the target audience and topics of the event, we created something which represented a global industry, was sympathetic to the chosen location and delivered a seriously professional image.
Creative
Our creative execution was corporate in design and clean in delivery. Specific assets included digital and printed invitations, a microsite with event details and delegate form for dietary and flight information, an event guide and schedule, digital platform with screen showing where delegates had travelled from, uniformed presentations, gifts and stationery. Complete with a stylish casebound book of imagery as a parting gift to capture the whole event.
Creative
Our creative execution was corporate in design and clean in delivery. Specific assets included digital and printed invitations, a microsite with event details and delegate form for dietary and flight information, an event guide and schedule, digital platform with screen showing where delegates had travelled from, uniformed presentations, gifts and stationery. Complete with a stylish casebound book of imagery as a parting gift to capture the whole event.
