Power of 3
The project focused on presenting the SORG Group as a unified partner for the glassmaking industry. The Group brings together three specialist divisions: Nikolaus Sorg, which designs and manufactures industrial glass furnaces, EME, which creates and installs batching plants for raw materials, and SKS, which produces ceramic components used in the installation and repair of furnaces. Although these areas of the process are often considered separately, the aim was to communicate the Group’s ability to support every stage of melting and conditioning through a single, integrated offer.
To achieve this, the strategy centred on developing a visual environment that naturally connected all three divisions. The intention was to show a complete supply chain partner capable of delivering everything from the raw materials entering the system to the finished, conditioned glass emerging at the end.
The creative outcome was a carefully crafted glass orb that brought all three divisions together within one setting. Raw materials were shown on one side and molten glass on the other, framing a suspended depiction of the furnace environment and expressing the Group’s holistic approach.
Challenge
The SORG Group consists of three trading divisions: Nikolaus Sorg who design and manufacture industrial glass furnaces, EME who design, manufacture and install batching plants for raw materials, and SKS who manufacture ceramic components for the installation or repair of glass furnaces. The Group offer provides glassmakers with a single source for all melting and conditioning requirements. These parts of the process are often viewed independently, therefore our challenge was to create a stunning visual that captured this holistic approach.
Strategy
In creating a single environment that intrinsically links the three divisions, we had to think of a visual solution to portray a complete supply chain partner who could offer everything from the raw materials going in, to the well-conditioned glass coming out.
Creative
Our finished creative execution was a beautifully crafted glass orb, with all three SORG divisions presented in the same setting. Raw materials were displayed on one side and molten glass on the other, both framing the floating environment of the furnace.
