ArmstrongB2B^® profiled in The Drum on the future of industrial marketing

May 1, 2026

ArmstrongB2B^® has been profiled in The Drum in a special feature exploring why agencies with deep industrial sector expertise are well placed for long-term growth.

Written by Rob Morrice, Chairman of The Drum, the article looks at ArmstrongB2B^®’s specialist focus on industrial and manufacturing marketing, our continued growth in the US, and the importance of understanding complex products, long buying cycles and technical audiences.

The piece also features insight from CEO Daniel Owen on why effective B2B marketing is built on curiosity, commercial understanding and the ability to translate complexity into clear, compelling communications.

You can read the full article here: https://www.thedrum.com/opinion/industrial-strength-why-the-agencies-that-understand-how-things-are-made-will-outlast-the-ones-chasing-the-glitter