Design Campaign

We created a design-led campaign for Solidor, built around a hero animation and a set of CGI roomsets, and rolled out across social, email, web banners, headers and email signatures. The campaign positioned Solidor as the go-to choice for installers looking to win more business through design and choice.

The composite door market is crowded, with many brands competing on similar claims around security and performance. Solidor wanted to stand out by putting design at the heart of its message, showing installers and trade partners how its wide range of styles, colours and finishes could help them win more work with homeowners who want a front door that reflects their personality.

We focused the campaign on design choice as Solidor’s key differentiator, giving installers a clear and compelling reason to lead with Solidor in their conversations with homeowners. A hero animation and CGI roomsets anchored the campaign, supported by a full suite of assets so the message reached the trade audience consistently across every channel they use.

The animation brings Solidor’s range to life, showcasing the variety of styles, colours and finishes in a way that feels stylish and aspirational. Alongside it, we created a series of CGI roomsets that show Solidor doors in beautifully styled home settings, helping installers and homeowners picture exactly how each design would look in a real property. We carried the same look and messaging through social posts, emails, web banners, website headers and email signatures, creating a cohesive campaign that was instantly recognisable wherever it appeared.