Polyclose and Batimat Exhibition

Summary

Kawneer Benelux and Kawneer France asked us to help them stand out at Polyclose and Batimat. We created a joined-up exhibition campaign spanning emails, social media and stand design, all built around Kawneer’s global brand. The campaign achieved social engagement rates of 13.98% and 11.4%, and Kawneer UK has since brought us in for similar projects.

Kawneer
Polyclose and Batimat

Challenge

Kawneer Benelux and Kawneer France approached us to design exhibition stands and supporting materials for two major industry events: Polyclose and the Batimat international trade show. In busy halls full of competing brands, Kawneer needed a distinctive presence that would draw visitors in and leave a lasting impression long after the shows closed.

Strategy

We built a comprehensive brand strategy that ran across every touchpoint of the exhibition journey. Rather than treating the stand as a standalone piece, we created a joined-up campaign that started with the first contact emails, carried through social media promotion, and ended at the stand itself. Each asset was designed to reinforce the strength of Kawneer’s global brand and visual identity, giving visitors a clear and consistent reason to seek out the stands at every opportunity.

Creative

The result was a cohesive suite of exhibition and promotional materials, from pre-show emails and social content to the stand designs, all unmistakably Kawneer. The campaign delivered strong results, with a social media engagement rate of 13.98% for Polyclose and 11.4% for Batimat. The work set a new benchmark for Kawneer’s exhibitions, and Kawneer UK has since enlisted us for similar projects.

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Challenge

Kawneer Benelux and Kawneer France approached us to design exhibition stands and supporting materials for two major industry events: Polyclose and the Batimat international trade show. In busy halls full of competing brands, Kawneer needed a distinctive presence that would draw visitors in and leave a lasting impression long after the shows closed.

Strategy

We built a comprehensive brand strategy that ran across every touchpoint of the exhibition journey. Rather than treating the stand as a standalone piece, we created a joined-up campaign that started with the first contact emails, carried through social media promotion, and ended at the stand itself. Each asset was designed to reinforce the strength of Kawneer’s global brand and visual identity, giving visitors a clear and consistent reason to seek out the stands at every opportunity.

Creative

The result was a cohesive suite of exhibition and promotional materials, from pre-show emails and social content to the stand designs, all unmistakably Kawneer. The campaign delivered strong results, with a social media engagement rate of 13.98% for Polyclose and 11.4% for Batimat. The work set a new benchmark for Kawneer’s exhibitions, and Kawneer UK has since enlisted us for similar projects.

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