London Packaging Week 2026

Summary

Croxsons returned to London Packaging Week 2026 with a clear ambition: to be seen as a creative, design-led partner rather than solely a glass packaging supplier. We developed a series of high-impact, imagery-led stand concepts built around innovation, supported by a full suite of tradeshow communications.

Croxsons
London Packaging Week 2026

Challenge

Innovation was Croxsons’ key focus for 2026, and London Packaging Week, with its strong emphasis on design, creativity and new product development, was the ideal stage to show it. Previous messaging had expressed innovation largely through words. This time, Croxsons needed to bring it to life visually and mark a subtle but important shift in positioning: from a trusted supplier to a go-to partner for creative ideas and bespoke solutions.

Strategy

We placed innovation at the heart of every creative direction, expressing it through both messaging and visual execution. Rather than relying on verbal claims alone, we explored more conceptual, design-led ways of representing innovation, matching the creative mindset of the LPW audience. Each concept was built to highlight Croxsons’ bespoke capabilities and creative thinking, positioning the business as a design-led organisation that helps food and drink brands shape the future of their packaging.

Creative

We developed a range of visually striking stand panel concepts, each paired with a clear and compelling headline, taking the work from creative direction and ideation through to final stand design. To extend the impact beyond the stand, we created a joined-up suite of tradeshow communications, including pre- and post-event emails, pre- and post-event social content, a sales flyer, an email signature and a website banner, ensuring a consistent, innovation-led message before, during and after the show.

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Packaging Packaging CGI Creative Design Trade Show Support
Challenge

 

The category truth pointed the other way. Buildings are remembered not for the systems behind them but for how they perform, feel, and endure. Kawneer’s value is not what it claims for itself but what architects achieve because Kawneer stands behind them. The anniversary needed to reposition Kawneer from a leader that talks about itself into the enabler that talks about what others build, turning 120 years from a boast into proof, credible to architects, specifiers, contractors, and Kawneer’s own employees alike.

Strategy

We placed innovation at the heart of every creative direction, expressing it through both messaging and visual execution. Rather than relying on verbal claims alone, we explored more conceptual, design-led ways of representing innovation, matching the creative mindset of the LPW audience. Each concept was built to highlight Croxsons’ bespoke capabilities and creative thinking, positioning the business as a design-led organisation that helps food and drink brands shape the future of their packaging.

Creative
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