Kawneer Perspektives

Summary

ArmstrongB2B® partnered with Kawneer to create Perspektives, a premium portfolio designed to showcase the brand’s architectural expertise, global projects and collaborative approach.

The project transformed a traditional product-focused narrative into a more inspirational, design-led platform, combining project case studies, thought leadership and visual storytelling. The result is a high-quality piece of content that positions Kawneer as a forward-thinking partner, demonstrating both technical capability and design influence across the built environment.

Kawneer
Perspektives

Opportunity

A leading provider of high-performance architectural aluminium systems, Kawneer approached us with the ambition to devise an engaging new global portfolio of case studies, drawing from its most innovative projects with key partners. The portfolio would need to represent the views of Kawneer’s thought leaders on different aspects of progressive architecture, including product development, safety and security, sustainability, and modular construction.

Strategy

Titled ‘Perspektives’, the portfolio places a strong emphasis on education and inspiration, instilling ambitious architects with the confidence to explore the boundless possibilities of Kawneer’s unique product range. Each case study successfully underpins the brand’s broad scope for meeting design challenges with forward-looking solutions. As well as creating the ultimate guide to sustainable building façades, the complete portfolio raises awareness of Kawneer as a true world-leader.

Creative

We worked closely with Kawneer to deliver a succinct and beautifully designed portfolio, highlighting the brand’s rich history and unrivalled capabilities. The accompanying international marketing campaign – leveraging global publishing platforms such as Dezeen, Architectural Record, and Architect’s Newspaper – included asset creation of multiple language microsites and email campaign, to sponsored media advertisements and 3D animations. A standout success, Perspektives is a benchmark for contemporary commercial architecture, extending Kawneer’s global reach even further.

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Building Materials Architecture Engagement Brand Storytelling CGI Copy Creative Design Performance Sales Enablement Web Development & Design

Opportunity

A leading provider of high-performance architectural aluminium systems, Kawneer approached us with the ambition to devise an engaging new global portfolio of case studies, drawing from its most innovative projects with key partners. The portfolio would need to represent the views of Kawneer’s thought leaders on different aspects of progressive architecture, including product development, safety and security, sustainability, and modular construction.

Strategy

Titled ‘Perspektives’, the portfolio places a strong emphasis on education and inspiration, instilling ambitious architects with the confidence to explore the boundless possibilities of Kawneer’s unique product range. Each case study successfully underpins the brand’s broad scope for meeting design challenges with forward-looking solutions. As well as creating the ultimate guide to sustainable building façades, the complete portfolio raises awareness of Kawneer as a true world-leader.

Creative

We worked closely with Kawneer to deliver a succinct and beautifully designed portfolio, highlighting the brand’s rich history and unrivalled capabilities. The accompanying international marketing campaign – leveraging global publishing platforms such as Dezeen, Architectural Record, and Architect’s Newspaper – included asset creation of multiple language microsites and email campaign, to sponsored media advertisements and 3D animations. A standout success, Perspektives is a benchmark for contemporary commercial architecture, extending Kawneer’s global reach even further.

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