Rebrand
ArmstrongB2B® partnered with Iconsys to deliver a full brand refresh that better reflected its position as a leading UK automation solutions provider and systems integrator.
Iconsys operates at the intersection of industrial automation, enterprise integration and strategic manufacturing, helping businesses improve efficiency, reliability and performance across complex environments.
Our role was to evolve the brand to more clearly communicate this expertise, creating a modern, cohesive identity that works across digital, marketing and sales touchpoints.
The project included the development of comprehensive brand guidelines, a refined visual system and core design elements to ensure consistency and scalability. This was supported by a new website designed to better articulate Iconsys’s capabilities and improve user experience, alongside CGI visuals to help bring complex technical solutions to life.
The result is a clearer, more confident brand that reflects Iconsys’s technical depth, supports business growth and enables the company to communicate its value more effectively across multiple industries.
