Rebrand
ArmstrongB2B® partnered with Amari, a major plastics distributor with a strong heritage dating back to 1975, to revitalise a brand that had remained largely unchanged for decades. Chosen for our extensive experience in corporate branding and our deep understanding of the plastics sector, we were tasked with creating a modern identity that respected Amari’s history while preparing the business for future growth.
Our strategy focused on developing a fresh and contemporary image that built upon the company’s long standing achievements. The aim was to create a brand that felt current and confident, yet still true to Amari’s character, supported by a comprehensive suite of marketing materials.
We refreshed the brand from the ground up and introduced it across internal and external channels. This included a new product focused website and targeted marketing campaigns for key sectors, showcasing Amari products in real world environments and strengthening the connection between the brand and its customers.
The results were significant. Organic search increased by 108 per cent, direct traffic rose by 86 per cent and social engagement grew by 83 per cent. Monthly online enquiries climbed from none to an average of 240, and sales generated through website enquiries reached two million pounds within the first six months.
Challenge
A large plastics distributor, Amari has been a leader in its field since 1975. Yet despite its success, the brand had stood still, making only minimal changes over the decades. Amari chose Armstrong as its new external marketing partner, not only because we’re vastly experienced in corporate branding, but also because we’ve worked with similar brands like Polycasa. In other words, we both know our plastics.
Strategy
What Amari needed was a fresh and contemporary image. One which drew upon its history and built upon the accomplishments. Our rebrand strategy focused on a modern, effective brand in keeping with Amari’s heritage. A brand that could take the business forward with confidence, while still reflecting its true character – all backed up by some serious collateral.
Creative
Starting with the redevelopment, we refreshed the Amari brand and rolled it out both internally and externally. We built a new product-heavy website, as well as developing marketing campaigns for different sectors, to demonstrate Amari products in their respective environments.
Result
Following the launch of the new website and active marketing campaign, organic search increased by 108%, direct traffic increased by 86% and social increased by 83%. Meanwhile, monthly online enquiries rose from 0 to an average of 240, and sales from website enquiries achieved £2m in the first six months.
