IFAT 2026

Summary

Bucher Municipal partnered with ArmstrongB2B® to create a connected stand experience for IFAT Munich 2026, one of the world’s leading municipal technology trade fairs. Using hyper-realistic CGI, a hero animation for the MaxPowa V65, and a series of immersive touchscreen journeys, the experience showcased Bucher Municipal’s full vehicle range across seasonal environments and real-world applications.

Visitors could explore the breadth of the portfolio through an intuitive, interactive space that combined striking visuals with clear product storytelling. Each vehicle had its own moment to stand out, while every element worked together as one cohesive narrative.

The result was a visually compelling and engaging platform that drew visitors in, communicated the innovation behind the range, and reinforced Bucher Municipal’s position as a leader in advanced municipal vehicles.

Bucher Municipal
IFAT 2026

Challenge
Bucher Municipal develops a wide range of advanced municipal vehicles, each designed for different environments and applications. For IFAT Munich 2026, the challenge was to bring this portfolio together into a single stand experience — clearly communicating the breadth and innovation of the range, while ensuring each product had its own moment to stand out.

Strategy

Our strategy focused on creating a unified narrative that celebrated the full portfolio without losing the individual identity of each vehicle. Rather than presenting products in isolation, we built the story around the environments and applications they serve — from urban street cleaning to seasonal ground maintenance.

By grounding each product in a real-world context, visitors could immediately understand its purpose and relevance. The experience was designed to work as a whole, with every element connected through a consistent visual language and flow.

Creative

The solution combined large-scale visual storytelling with interactive engagement across the stand. A hero animation for the MaxPowa V65 served as the centrepiece, using hyper-realistic CGI to showcase the vehicle in cinematic detail.

Alongside this, a series of immersive touchscreen journeys allowed visitors to explore the wider product range at their own pace. Each use case was brought to life through CGI visuals set across seasonal environments, highlighting how different vehicles perform across varying conditions and terrains.

Every element was designed to work together as one cohesive narrative — visually striking enough to attract footfall, and detailed enough to inform and engage engineers, fleet managers and procurement teams.

Results

The stand experience helped Bucher Municipal present its full vehicle portfolio in a clear and compelling way at IFAT Munich 2026. The combination of cinematic CGI and interactive touchscreens drew visitors in and encouraged exploration across the range.

By giving each product its own moment within a unified experience, the stand communicated both the breadth and the depth of Bucher Municipal’s innovation. It also created a flexible creative asset that can be adapted and reused at future exhibitions.

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Challenge

Bucher Municipal develops a wide range of advanced municipal vehicles, each designed for different environments and applications. For IFAT Munich 2026, the challenge was to bring this portfolio together into a single stand experience — clearly communicating the breadth and innovation of the range, while ensuring each product had its own moment to stand out.

Strategy

Our strategy focused on creating a unified narrative that celebrated the full portfolio without losing the individual identity of each vehicle. Rather than presenting products in isolation, we built the story around the environments and applications they serve — from urban street cleaning to seasonal ground maintenance.

By grounding each product in a real-world context, visitors could immediately understand its purpose and relevance. The experience was designed to work as a whole, with every element connected through a consistent visual language and flow.

Creative

The solution combined large-scale visual storytelling with interactive engagement across the stand. A hero animation for the MaxPowa V65 served as the centrepiece, using hyper-realistic CGI to showcase the vehicle in cinematic detail.

Alongside this, a series of immersive touchscreen journeys allowed visitors to explore the wider product range at their own pace. Each use case was brought to life through CGI visuals set across seasonal environments, highlighting how different vehicles perform across varying conditions and terrains.

Every element was designed to work together as one cohesive narrative — visually striking enough to attract footfall, and detailed enough to inform and engage engineers, fleet managers and procurement teams.

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