‘Why End to End?’ Animation
ArmstrongB2B® partnered with Bucher Emhart Glass to simplify and communicate the complexity of its End to End technology, a connected ecosystem of hardware and software solutions that analyses data across the hot end and cold end to detect defects and prevent issues before they occur. Our challenge was to distil this highly technical process into an exceptionally clear and accessible animated video.
Our strategy focused on learning from the world’s most influential technology brands. By studying how companies such as Apple, Microsoft and Intel use animation to explain advanced systems, we set out to move away from traditional machine builder videos and present Emhart’s technology strategy in a more modern and engaging way.
Creatively, we adopted a clean Bucher Emhart colour palette and designed each scene to communicate the meaning of End to End with clarity and precision. A simple, globally understandable script kept the focus on the motion graphics, ensuring the message was never lost in technical detail. Stylish, minimalist and purposeful, the animation guided customers through the End to End journey and helped them appreciate the value of the technology in a far more intuitive way.
Challenge
End to End consists of a series of hardware and software solutions, connected and controlled through a databridge and control centre known as the FlexControl Centre. The flow of data between hot end and cold end is analysed via algorithms to inform either end of the process about a defect that has been detected or a parameter change that could cause a defect to occur. We had to summarise the entire End to End process with an exceptionally simple video animation.
Strategy
Drawing a comparison with some of the world’s most iconic brands, we investigated how the likes of Apple, Microsoft and Intel present complicated software solutions with animation. Machine builders can often produce highly technical videos which are enigmatic for any viewer. We wanted to change the landscape and take communicating Emhart’s technology strategy in a new direction.
Creative
We maintained a clean Bucher Emhart colour palette, designing each scene to visually communicate the meaning of End to End. Paired with a simple script that could be understood by a global audience, we purposefully kept sentences short and to the point to avoid distracting viewers from the motion graphics. Effortlessly stylish and minimalist in execution, our animated storyline took customers on a journey to better understand and appreciate End to End.
