News

ArmstrongB2B® and SORG Group Extend Partnership to Drive Innovation in the Global Glass Industry

Author - Frankie Robson
16.10.2025

ArmstrongB2B^® is proud to announce the extension of our long-standing partnership with SORG Group, marking the beginning of a new four-year agreement that builds on six successful years of collaboration.

Strengthening a Proven Partnership

Over the past six years, ArmstrongB2B^® and SORG Group have worked side by side to elevate the profile of one of the most respected names in the glass industry. Together, we have delivered a complete brand transformation across SORG Group’s four businesses: SORG Group, EME, Nikolaus SORG, and Sorg Keramik Service (SKS), including new branding, strategy alignment, and full-scale website rebuilds.

This strategic partnership has also seen the launch of major global campaigns such as CLEAN Melter^®, the hybrid furnace redefining glass melting, and the EMISSION and docuseries campaigns, which spotlight SORG Group’s pioneering work in low-carbon melting technology.

A Shared Vision for the Future of Glass

Daniel Owen, CEO of ArmstrongB2B^®, commented:
“Our partnership with SORG Group goes beyond marketing — it’s about helping shape the conversation around the future of glass. As the industry navigates a period of deep transition, SORG’s technology and foresight are essential to meeting tomorrow’s challenges.

Our role is to ensure those stories are heard across every touchpoint, connecting technical innovation with meaningful engagement. This new agreement reaffirms ArmstrongB2B’s commitment to driving visibility, thought leadership, and trust in industries where expertise truly matters.”

Trusted Collaboration Across the Glass Supply Chain
From technical storytelling to global digital strategy, the ArmstrongB2B team continues to deliver measurable impact for SORG Group by transforming complex industrial narratives into compelling, accessible communications.

Alexander Sorg, Managing Partner at SORG Group, said:
“ArmstrongB2B’s deep understanding of the glass supply chain and their ability to translate technical innovation into clear, engaging communication has been central to our success. Their partnership supports our mission to keep glass relevant for future generations through technology, innovation, and shared knowledge.”

Michael Sorg, Fellow Managing Partner, added:
“Consistent, global communication is vital for the glass industry. ArmstrongB2B’s strategic expertise ensures our message remains strong and unified across markets as we continue to lead technological progress.”

Partner With ArmstrongB2B
At ArmstrongB2B, we work with industrial and technology leaders who are transforming their sectors; not just communicating change, but leading it.
If you’re a B2B brand looking to strengthen your global presence, elevate your technical storytelling, or engage your industry more effectively, let’s start the conversation.

Contact us to explore partnership opportunities.