Challenge

Every three years, Bucher Emhart Glass hosts the World Leaders Summit in Switzerland. Attended by over 150 guests who are in principle CEOs of glass companies, the event aims to discuss the future of the industry, share ideas, ignite the thought process and tackle the global issues being faced. By 2019, the event was in its 10th year and industry leaders were invited to a three-day event in Zürich. When asked to develop a suitable brand image and event collateral, ArmstrongB2B^® naturally rose to the occasion.

Strategy

To produce a core message and visual identity that befitted the target audience and topics of the event, we created something which represented a global industry, was sympathetic to the chosen location and delivered a seriously professional image.

Creative

Our creative execution was corporate in design and clean in delivery. Specific assets included digital and printed invitations, a microsite with event details and delegate form for dietary and flight information, an event guide and schedule, digital platform with screen showing where delegates had travelled from, uniformed presentations, gifts and stationery. Complete with a stylish casebound book of imagery as a parting gift to capture the whole event.