Challenge

3 Way Displays are a well-established manufacturer of bespoke retail displays, lighting and general engineering. They wanted to launch an e-commerce website to sell their products online. One that sold plastic, wood and metal by the sheet and cut to size. We used our expertise to help define the user experience on the website and customer journey. We then  built a customised Shopify website.

Brand Strategy

The user journey was a hugely important factor in structuring this e-commerce website. We wanted users to navigate the vast product range with ease and get to the correct product in the least number of clicks. From our research of established online e-commerce shops, we found that samples displayed were often of poor quality and inconsistent in shape or size. We aimed to radically change this approach by creating a suite of uniform sample sizes in CGI. Each one was created to an exact colour or material specification.

Creative Design

We presented an e-commerce website design that was in keeping with the client’s brand.  The simple navigation and drop-down menus ensured an enjoyable user experience. All samples were angled and displayed in a uniform fashion to make comparing colours and materials effortless.