How AI Will Change B2B Marketing

Author - armstrong-admin

For anyone looking to see how Artificial intelligence (AI) could change b2b marketing the news is it has done already! It provides marketers not only with advanced tools to optimise campaigns but it also increases efficiency which has the knock-on effect of improving ROI. Yet for many businesses, fully utilising the AI into marketing campaigns is a slow process if it is even being done at all. So to help you gain an understanding of how we think AI will change b2b and how you could use it to gain a competitive edge, here are just some of the ways AI is being used by businesses to improve their marketing…


While personalisation has become a bit of a hot potato with GDPR rules removing many of the old ways to personalise your business marketing and advertising, AI can restore some of the balance by analysing vast amounts of data to create personalized content and recommendations aimed at specific types of customers. This can help businesses tailor their marketing messages to specific customer needs and preferences, leading to higher engagement and conversion rates.

Lead Scoring

Analysing customer data can eat up many hours of staff time which means there often isn’t any resources within a business to spend on the data aspect of marketing. Another way AI can help is to assist in identifying the most promising leads by analysing data from multiple sources, such as website behavior, social media activity, and email engagement. This can help marketers prioritise their efforts and focus on the leads most likely to convert.


While customers have yet to catch on to engaging with chat bots they are getting better at guiding customers to the information they need more efficiently than human operators. AI-powered chatbots can provide 24/7 customer support, answer frequently asked questions, and guide customers through the buying process. This can help businesses improve customer satisfaction and reduce the workload of their customer support teams so time can be better focused on areas us humans are better at providing such as an improved customer experience.

Predictive Analytics

AI can analyse historical data to predict future trends and outcomes, such as which customers are most likely to churn or which marketing campaigns are likely to generate the highest ROI. This can help businesses make more informed decisions and optimise b2b marketing strategies.

Content Creation

We have become conditioned to acceoting that on the Internet, content is king. But for many businesses, producing content at the scale required to dominate their niche has proved virtually impossible without a team of copywriters. While AI cannot reporduce the work of an experienced copywriter, it can produce content at scale and even free up more time for copywriters to work on the more creative less monotonous work that means several hours of effort. AI can generate high-quality content, such as blog posts and social media updates, based on specific keywords and topics which can then be edited by writers freed from many of the tasks that would once have taken days of research time. Businesses can then save time and resources while still producing enough engaging content at scale for their audiences to consume.

It is clear that we are only just waking up to how AI’s impact on B2B marketing by providing businesses with advanced tools to optimise campaigns and dramatically increase content output. By embracing these technologies, b2b businesses can gain a competitive advantage in their respective industries and stay ahead of the curve.