Challenge

Sustainability has become a big driver for architects, designers and specifiers. Materials that are kinder to the environment are in high demand and Amari Plastics wanted to present its extensive, sustainable product range to different industries.

Strategy

By creating a miniature world made entirely from sustainable materials, non-PVC films, recycled acrylics and LED lights all offered conscientious businesses a first-class choice for displaying their brands.

Creative

The ‘Sustainable world’ was launched, featuring a CGI retail park setting with a range of shops, restaurants, transport links and a stadium. Each element was built in 3D and textures were inspired by the sustainable products Amari offers. The campaign included press adverts, social media, PR, email marketing, direct mail and sales support materials.