Challenge

Kerrock is a highly versatile, solid surface acrylic material designed to mimic the look and feel of natural materials such as stone and marble. As the exclusive UK distributor for Kerrock, Amari Plastics was finding it difficult to demonstrate the product’s vast applications in a simple way and rival the well-established Corian brand.

Strategy

Education was key, as our target audience traditionally used natural materials and simply were not aware of Kerrock. For us, the easiest way to visualise the many applications of Kerrock was to create a series of highly polished 3D diaramas that depicted multiple applications in one setting. The campaign line ‘Discover a world of Kerrock’ was created to entice the audience with endless possibilities.

Creative

In developing the campaign, we incorporated distinctive styling and colours to reflect the brand, designing a miniature world where architects, specifiers or designers can see just how versatile Kerrock is. The Kerrock ‘world’ centred around a boutique hotel featuring a reception, bar, bathroom, lounge, dining room and sculptures. Media channels ranged from digital, social and email, to print, direct mail and PR.