Challenge

Based in Northern Ireland, Brett Martin is a leading manufacturer of plastic sheet, daylight systems and plumbing and drainage products. Selling to a network of distributors across the world, its vast range of products are used in multiple everyday applications. We were asked to create a series of photo-realistic animations that demonstrate the functionality, performance and recommended installation of Brett Martin’s products. These could then be used by the distributor network to illustrate their superior attributes to end customers.

Strategy

Our thinking was all about creating a clear and distinctive animation style that could form the basis for all future animations in the series. This strategy involved ensuring that any building modelled could be re-textured to suit the specific style of developments within each country.

Creative

Each animation was meticulously storyboarded with the support of the Brett Martin technical product team. The animations had to be the perfect balance of technical information, visual appeal and accurate installation, to ensure we captivated the audience. To date, we have produced animations for Brett Martin’s underground drainage system, dry verge system, easy-fit polycarbonate panel system and its polycarbonate glazing system, ClickFix.