Challenge

A leading manufacturer of municipal vehicles, Bucher Municipal’s range encompasses sweepers and winter maintenance vehicles for refuse collection and construction equipment. Busy behind the scenes, a brand-new concrete mixer unbound by the quantity poured or time constraints of the mix was about to launch, and Bucher enlisted ArmstrongB2B^® to help.

Strategy

The Bucher Cosmix is a mobile concrete mixer like no other. By combining the ability to drive wherever you want, with batching on the spot, the possibilities are virtually limitless. Out of this world, even. It’s one reason why the name was chosen. Alongside this, we helped develop the strapline ‘You choose the setting’ – a subtle reference to the setting concrete, as well as the user-friendly, mobile technology.

Creative

Together with the name and positioning line, we created the encompassing branding, animated video, brochure, product configurator and photography of the vehicle in its Italian homeland.