Challenge

Building on the strength of our strapline – A Family of Packaging – we wanted to really show the breadth of services Croxsons can offer a beverage brand, from the initial concepts to the consumer experience. Our 3D animation department was given free reign to develop something original and outstanding.

Strategy

According to Croxsons, there are many processes in the journey of a bottle. Such as the design, the production, the shipment the sales and at last, the enjoyable opening. Competition is fierce and so a brand’s bottle needs to draw maximum attention to get any attention. With all of this in mind, we set about storyboarding for the ‘Journey of a Croxsons bottle’…

Creative

Playful, fast paced, gripping – nods to the Croxsons brand throughout.