Challenge

Encirc is the UK’s largest container glass manufacturer, operating from three plants across Europe with the capacity to produce 2.5bn bottles every year. The glass industry is known for long investment cycles and significant capital expenditure. As a business at the forefront of technology, Encirc wanted to present an engaging corporate video to customers at every meeting. One that could also be added to as new investments came on stream.

Strategy

We took the approach of demonstrating the sheer size of each Encirc facility, as well as the continued investment and improvement Encirc promotes throughout the business. We wanted to capture the unique three service offer of glass, beverages and logistics, while communicating the key benefits of speed, consistency and sustainability.

Creative

For a project that is in continuous development, to date we have produced five iterations of Encirc’s corporate video. Driven by new investments coming on-line and further developments within the business, the video acts as a valuable tool to kick off meetings or site visits, giving its audience a concise overview of the business activities and scale of the operation.